Connecting People with Places Using Augmented Reality

  • Tom Emrich
  • Niantic

Connecting People with Places Using Augmented Reality

An exploration on how to use augmented reality to transform everyday locations into experiential destinations with Tom Emrich, Director of Product Management at Niantic.

‚ÄčNiantic has created some of the most popular and innovative augmented reality (AR) games in the world, including Pokemon Go, which has been downloaded over 1 billion times, as well as Ingress, and Harry Potter: Wizards Unite. ‚Äč

From unlocking a destination’s digital twin using visual positioning systems to bringing to life signage and packaging with image target technology, Tom will walk us through what opportunities are available with AR tech today and raise up in-market examples on how brands are using AR today to engage users everywhere.