Inessah Selditz is a creative executive and brand experience strategist who has led global initiatives at the intersection of architecture, technology, media, and culture, with leadership roles at LAB at Rockwell Group, Huge, A_DA, and Superfly.

How do bold brand ideas become immersive experiences for 21st-century audiences?

In this talk, Inessah Selditz shares real-world insights and best practices from her years leading creative at top NYC agencies and studios—shaping global brand platforms, complex physical and digital environments and immersive campaigns.

From reimagining public space at Hudson Yards to developing global experiential strategies for Nike, Inessah will unpack how she’s helped brands define a top-down strategic vision and translate it into compelling, human-centered experiences.

She’ll explore the questions creative leaders, strategists, and experience designers face every day:

• ​How do you build a strong narrative strategy and framework at the brand and global level?

• ​What does it take to choreograph a cohesive journey across physical, digital, and narrative touchpoints?

• ​What are the best practices—and common pitfalls—when aligning vision and execution across complex stakeholder groups?

​Expect actionable frameworks, creative challenges, tips and tricks learned along the way, and stories from the field—from navigating C-suite strategy to building experiences that resonate on a human and emotional level.