​In this Futurespaces talk, onformative shares how embracing uncertainty in the digital age can spark new ideas and drive creative innovation. The studio examines how emerging technologies are reshaping roles and challenging established norms. ​The presentation, led by Cedric Kiefer, Co-Founder & Creative Director at onformative, explores how data and AI have evolved from basic tools to active collaborators, redefining the creative process. Drawing from their cross-disciplinary expertise, onformative demonstrates how technology shapes creativity — recognizing both its enabling power and inherent limitations. Through practical examples and forward-thinking approaches, the studio illustrates their leadership in this transformation. By fostering a dialogue of co-creation between human intuition and rapid technological advancement, onformative crafts engaging narratives that challenge conventional thinking. This approach opens new avenues for innovation, creating lasting impact at the intersection of art, design, and technology.