​How do you create experiences that resonate with Gen Z? As this demographic becomes the target for an increasing number of experiences, standing out among the multitude of entertainment options can be a complex challenge. Capturing Gen Z's attention requires innovative strategies tailored to their unique preferences.

​Join Joëlle Masse, Partner at Habo, for an insightful session on "Connecting with Gen Z through IPs." Joëlle will delve into the entertainment consumption habits of the Gen Z audience and explore how to position experiences within their budget by selecting impactful IPs.

​In this session, you will gain insights into their entertainment consumption patterns and key decision factors. Learn how producers and IP owners can leverage IPs to engage this audience and identify the top IPs among them using the Habo IP Index—a powerful tool that reveals the commercial potential of various IPs.