Josue Ibañez leads design and technology teams, creating immersive experiences worldwide, including recent projects for The Sphere in Las Vegas and Tiffany Wonder in Tokyo. In this session, he reveals a methodology for crafting immersive experiences that blend art, technology, and storytelling.

Josue shares his creative direction approach to conceptualizing, designing, and producing experiences that emotionally connect with audiences. Together, we explore narrative and best practices, from creative intent to execution.