Ryan Howard presents the ExPo framework, a new system for designing and evaluating immersive experiences in enterprises like Google. Despite challenges in measuring their value, these experiences engage employees, customers, and partners. Ryan, co-lead of Google Experience Institute, shares Google's methodologies for world-class experience design, leveraging scalable strategies and innovative frameworks. Before Google, he worked on similar initiatives at Goldman Sachs and in the broadcast, experiential, and audiovisual industries.