Liya Safina is an award-winning digital designer working with Google’s XR team. This event is sponsored by Black Ink Business Service. We’re living through a moment where innovation and design are finally making eye contact — but trust? ​Public trust is eroding, and people are overwhelmed. As emerging technologies accelerate at an unprecedented pace, how do we ensure they create real, tangible change? ​How do we design tech that lands with purpose and persists through complexity? ​This talk offers five principles — not commandments, not a TED Talk in disguise, just a field guide — for designing innovation that lands. Tech that does something. That cuts through the noise and stays useful, long after the hype dies down. It’s about building systems that are thoughtful, resilient, and actually worth trusting. ​Because disruption is cute, but only when it works.