​Immersion is about going deeper — it creates a state of flow, play, and revelation. Enabled by trust, it takes people to places they haven’t been before, facilitating new experiences and growth. ​True immersion creates the deepest form of engagement, essential for the relationships designers want to create between people, places, and organizations. In today’s attention economy, how can designers drive and sustain meaningful engagement in immersive experiences? ​

Through research findings and real-world evaluation, we'll explore the five-step user journey to achieve true immersion. ​

About Sarah
Sarah is the Head of Studio, NY for Omnicom Production, a new practice area bringing together Omnicom’s global production capabilities, driving craft that works.

She was formerly Studio Director for Gensler’s multidisciplinary digital experience design & production studio, creating unique experiences at the intersection of architecture, design & technology. ​Sarah is a multidisciplinary business builder and hands-on production director, with deep expertise in content production, immersive/experiential storytelling & emerging technology.

She has produced immersive experiences, feature films, VR/XR, documentaries and commercials, and has worked in partnership with global brands in telecom, fashion, CPG, transit, automotive, education and social good. ​Work that she has been fortunate to produce has been shortlisted for and won awards including Cannes Lions, Webbys, Imagens & Emmys; screened at Davos, Aspen Ideas Festival & Sundance; sold to Amazon & Sony for global distribution; and received critical acclaim from Roger Ebert, Leonard Maltin, The LA Times, Variety, Adweek, Ad Age & The NY Times.