​Jonathan Kim’s path from commercial design to co-founding Rare Volume reflects not just a personal drive for creative purpose, but a deeper conviction that design as a discipline holds untapped potential beyond its traditional roles in advertising and tech. His journey is rooted in a desire to help carve new paths where visual design serves not only as inspiration but also as a tool for real-world utility, education, and impact.

​He’ll share how Rare Volume’s focus on exhibit design, data visualization, and content automation is driven by a passion for merging visual storytelling with technology in service of something more enduring. Central to this approach is an intentional balance: a studio culture where design and engineering operate on truly equal footing. This foundation allows Rare Volume to cultivate the adjacent possible — the space where beauty and function converge into something greater than the sum of their parts.

​Jonathan Kim is the co-founder and executive creative director of Rare Volume with expertise across visual, motion, and experience design disciplines.