​At Secret Walls, live paint battles are the front door—a high-energy, accessible way to invite people into the world of contemporary art. These events aren't just entertainment—they're curated cultural experiences that highlight local talent, build community, and create lasting connections between artists and audiences. In this session, Kevin Collins, CEO of Secret Walls, will share how these moments are designed to feel both grassroots and world-class, and how that approach scales into broader creative platforms, partnerships, and artist development. It all starts with making space.