​Technology is our contemporary cultural medium. Access to this medium has been primarily restricted to screens (and small movements of our hands), with huge investment going into these experiences and the associated data generated. This has resulted in the creation of a parallel digital world much of whose success is dependent on convincing us to spend our time in there. 

​Meanwhile, a number of smaller industries including experience design, live entertainment, theater, themed entertainment, exhibit design and new media art, have continued to  advance the technological medium designed to augment our real world. 

​With the investment and focus on physical AI, and the potential for more nuanced and personalized human-computer interaction there is an opportunity to bring our cultural medium into this world. Let's not miss this opportunity.