Creative Direction Potion
50 min
About the Talk
When the world feels off-balance, how do we keep creating experiences that lift people up? Let's talk about how to blend immersive design, tech, and storytelling to bring real moments of joy to life. We’ll look at how to turn uncertainty into fuel for innovation, and how building spaces that invite wonder can become a powerful call to action. Let us explore why pursuing joy isn’t just about personal resilience—it’s about lighting the way forward for our communities.
Currently serving as Managing Director and Creative Director at Potion (now part of Hyperquake), Myles champions forward-thinking innovation and collaboration, ensuring purposeful environments, bridging the gap between storytelling through interactive design in both physical and digital spaces, while building cohesive departments across design and technology disciplines and leading successful projects.
Myles has rooted her design background in blending 3D design, technology, and storytelling to transform live spaces into meaningful places of impact. Whether it’s a brand, exhibit, pop-up, or fully immersive sensorial space, there is a story to be told and a lasting impression to be made.
The concepts represented here represent work from the last several years that currently exist in places that tell those stories.