​What does it look like to design a brand? This conversation will take you past the polished case study and into the messy middle of brand building. Join Mike and Chara Smith, the founders of Smith & Diction, for a look into the many different types of creative moves that might go into a distinctive brand library.

​Right now, the tools in a designer's toolkit are changing dramatically, with AI rapidly altering the landscape of what's possible. This conversation will talk about a broad range of tools and brand moves, discussing how the Smith & Diction team uses AI not for speed or shortcuts, but to explore new creative territories and solve brand challenges in unexpected new ways.

​About our Speakers

​Mike and Chara Smith are the co-founders of Smith & Diction, a Philadelphia-based branding and design studio that specializes in creating thoughtful identities for imaginative clients. Mike leads all things design at Smith & Diction, working both as creative director and a lead designer on every studio project. Chara, meanwhile, leads all the diction, crafting brand strategies, verbal identities, and brand messaging for Smith & Diction's wide range of clients. Smith & Diction is perhaps most well-known for their team's rebrand of Perplexity, and for sharing their live design files publicly on the internet.