In this talk, Chad will reflect on the personal and professional milestones that have shaped his decades-long career in experience design and share key insights on what makes impactful experiential work. He’ll explore why utilizing generalists and deploying strategy—both often overlooked assets—play a foundational role in delivering successful installations. Offering lessons from his time as a business owner, he will also highlight the value of adaptability in the face of hard reality. Lastly, as a staunch advocate for creative technologies, Chad will make the surprising case for why you shouldn’t always use them