​The Crossroads of Space and Storytelling explores how narratives can be brought to life in immersive, 3D spaces like museums, allowing visitors to choose their own path. This talk delves into the challenge of creating engaging stories without a fixed script, guiding audiences through nonlinear experiences. We’ll also examine how media can be used strategically to enhance storytelling, avoiding the trap of overwhelming or ineffective content, and instead creating powerful, lasting impressions.