Creating quality, memorable experiences that build the deepest possible human connection means challenging both visitors and also ourselves as designers. G&A’s Jonathan Cohen will reveal how G&A designers push themselves out of their creative comfort zones to create the agency’s best work, including signature pieces from the Cleveland Museum of Natural History, the International Spy Museum, and the St Louis Holocaust Museum. Jonathan will explain why we champion craftsmanship for immersion, detailing work from the National Museum of African American Music, the Saint Nicholas National Shrine, and the Navy SEAL Museum.

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About our Speaker

​Jonathan Cohen has spent over twenty years as a technologist and creative leader, creating innovative experiences for the world’s leading firms in culture, education, television, automotive, and retail, such as Mercedes-Benz, BMW, CBS, Citibank, The Mount Sinai School of Medicine, General Mills, McGraw-Hill, Smith & Nephew, and others. Alongside the talented team at G&A, he’s fashioned complex topics into powerful experiences for museums, attractions, parks, brands and cultural centers – including the Alamo, the International Spy Museum, the National Medal of Honor Museum, the National Museum of African American Music, the Cleveland Museum of Natural History, The Sazerac House, and the Saint Louis Holocaust Museum.