What If You Could Choose Your Own Path Through a Museum?

Abigail Honor explores how narratives come to life in immersive, 3D spaces like museums where visitors choose their own path. A founding partner at Lorem Ipsum with over 24 years in experiential design, she examines the challenge of building engaging stories without a fixed script and guiding audiences through nonlinear experiences. Honor also considers how media can be used strategically to enhance storytelling and avoid overwhelming or ineffective content.