Why Do We Love Being "Immersed" — and What Does That Even Mean?

Brad MacDonald, a game designer, experiential designer, educator, and entertainer, asks why immersion has become such a ubiquitous idea and what it really means. His goal is to transform spaces, unlock dialogue, and bridge digital and analog worlds, crafting environments that stir strong feelings and lead to action, surprise, and discovery. He shares principles and mechanics for digitally enhanced experiences across entertainment, education, and museums.