Designing for Magical Moments

Bronwyn Averett and Ed Purver of Moment Factory make the case that the quickest route to the mind runs through the heart. Drawing on the studio's Cultural and Educational work, they share case studies that reveal how their design strategy marries clear messaging and takeaways with immersive multimedia. From nighttime forest walks to museums and heritage buildings, they show how wonder forges emotional connections that let learnings resonate long after visitors leave.