What Headspace Learned About Meeting People Where They Are

Elina Brown, Content Director at Headspace, explores the connection between mindfulness and creativity and how a mindful approach supports impactful, inclusive content that meets people where they are. She traces the evolution of Headspace content and the roles of science, data, and art in developing it through the lens of mindfulness. Along the way she reflects on initiatives like the app's Focus music, made with artists such as Hans Zimmer and St. Vincent.