The Invisible Craft: What Does It Mean to Design an Experience?

​When we talk about Experience Design, we're not just referring to the visible, tangible elements of a product or service. We're delving into something far deeper – a craft so nuanced that, when done exceptionally well, it often goes unnoticed. This is "the invisible craft" of XD...and it's also why it is so difficult to define.

​This talk will not give you one perfect, rigid definition of what an experience is. Instead, it will discuss ways to think about XD, considering ways to communicate the value of our industry.