How to Build a World People Actually Want to Get Lost In

Jasmin Jodry, an award-winning creative director with over 20 years of work across the US and Europe, explores the art of immersive experiences and how to build magical worlds people want to get lost in. She blends storytelling, world-building, performance, technology, and game mechanics to spark play, connection, and lasting memories. Drawing on projects for Cirque du Soleil, Meow Wolf, and the coming Bob Marley: Hope Road Immersive, she shows how such worlds empower participants.