How Do You Prove an In-Person Experience Was Worth It?

Jim Babb, CEO of Part and Sum, joined by Michael Fullman, chief creative officer of VTProDesign, argues that traditional metrics fail to capture the value of in-person experiences. Drawing on the Return on Experience report, they show how to plan, scale, and measure events that are emotionally resonant and culturally relevant, mapping value across five dimensions and three time horizons and sharing case studies where the approach has worked well.