Full Stack Experience Architectures

Josh Horowitz, Co-Founder and CCO of the experience architecture studio PRESENT, treats an experience not as a single moment but as a holistic system unfolding before, during, and after engagement. Blending neuroaesthetic principles with full-stack design, he examines how sensory input, space, narrative, and technology shape physiological and emotional responses. Experience design becomes emotional architecture, using immersive tools to deepen connection and leave lasting impact.