Behind the Design of The Sphere and Tiffany Wonder

Josue Ibanez, who has led design and technology teams for nearly two decades on projects including The Sphere in Las Vegas and Tiffany Wonder in Tokyo, reveals a methodology for crafting immersive experiences that blend art, technology, and storytelling. He shares his creative direction approach to conceptualizing, designing, and producing work that emotionally connects with audiences, exploring narrative and best practices from creative intent to execution.