How Niantic Turns Ordinary Places Into Adventures With AR

Tom Emrich, Director of Product Management at Niantic, shows how augmented reality transforms everyday locations into experiential destinations. Niantic built some of the world's most popular AR games, including Pokemon Go, downloaded over a billion times. From unlocking a destination's digital twin with visual positioning systems to animating signage and packaging through image targets, he walks through today's AR opportunities and how brands use them to engage people everywhere.