AJ Goehle is the CEO of Luci, an experience design studio for museums and brands. With visionary leadership and a passion for transformative storytelling, AJ guides Luci in creating unforgettable "imprint experiences" that shape how visitors understand themselves and the world around them. She serves on the Board of Directors for the American Alliance of Museums, on TEA’s North America Eastern Board, and on the Titan 100 CEO Board. AJ has been twice honored as a global top 50 museum influencer by Blooloop. Her TEDx talk, “Leaving Imprints: The Transformative Power of In-Person Experiences,” highlights her belief in the power of multi-sensorial environments. Matthew McNerney is the Chief Creative Officer of Luci. Named one of Blooloop’s Top 50 Museum Influencers, he has led immersive projects around the world—from The LEGO House in Denmark to major presidential libraries and landmark cultural destinations. Matthew brings a strategic, behavior-driven lens to visitor experience design. It is further rooted in emotional storytelling, psychographic insight, and a deep belief in the power of play to spark connection, curiosity, and long-lasting impact.