Genell Hoechstetter is a multidisciplinary designer and creative director specializing in immersive storytelling and experience design. As Creative Director at Art Processors, she embraces the role of a Citizen Designer, dedicated to making science accessible, empowering communities, and addressing social and environmental issues through her work. With past roles at Walt Disney Imagineering and Meow Wolf, where she led projects like The Real Unreal and House of Eternal Return, Genell brings a wealth of experience in creating innovative, human-centered experiences. Currently pursuing a Master’s in Biomimicry at Arizona State University, she integrates nature-inspired design into her thoughtful and impactful projects.