Jim Babb is the founder and CEO of Part and Sum, a strategic growth partner designed to maximize brand, product, and marketing investments. He is also a member of the leadership team at Residence, an interdisciplinary network that bridges the gap between clients and creators. Jim is an experienced leader and entrepreneur, who has brought new and innovative products to market, scaled them, and helped enterprises uncover opportunities of their own. He specializes in design and systems thinking, uncover insights, helping organizations think bigger, more clearly and ambitiously. He’s a lover of systems in all shapes and forms, from economics, to game design, to fermentation. He’s had the opportunity to serve organizations of all sizes from startups to non-profits, to Fortune 500 enterprises, including: Target, Google, BuzzFeed, Nike, the United Nations, and The Nature Conservancy. He has also deeply explored his passion for game design, selling hundreds of thousands of his games as well as teaching Game Design at Hunter College in NYC.