In a world of unlimited briefs, how do we choose which projects to take on? When do we say "yes," and when must we have the courage to say "no"? In this talk, we pull back the curtain on our project selection framework, using candid case studies—from the moral complexity of military museums to the competing philosophies of World Expo pavilions. Join us for this Futurespaces session, where Niels will explore a conversation about "conscious creation," where we explore narrative integrity, environmental responsibility, and the courage of restraint.