Experience Design

Experience Design

Experience Design

Oct 6, 2025

Oct 6, 2025

Sasha Wallinger

Sasha Wallinger

Marketing and Communications Director, MIT Museum

Overview

Biography

Sasha Wallinger is an award-winning marketing and branding leader working at the forefront of art, culture, and emerging technology. As the former Founder and CEO of Blockchain Style Lab, she advised top global brands, cultural institutions, and startups on audience development and strategic positioning.

Wallinger has held senior roles including Chief Marketing Officer at Superplastic—where she launched the pioneering SUPERGucci NFT—and Head of Strategy at Journey, where she led its inaugural Web3 studio. A contributor to Forbes' CMO Network, she is a recognized voice in the future of brand engagement and commerce.

Her accolades include honors from the CMO Network, RETHINK Retail, Coresight Research, and the 100 Women of the Future list. At the MIT Museum, she serves as Chief Branding Officer, shaping a global communications strategy that connects physical and digital audiences through multimedia storytelling. She leads public relations, creative services, and marketing for the Museum and its affiliated programs, collaborating across MIT and the broader STEAM community.

Overview

Biography

Sasha Wallinger is an award-winning marketing and branding leader working at the forefront of art, culture, and emerging technology. As the former Founder and CEO of Blockchain Style Lab, she advised top global brands, cultural institutions, and startups on audience development and strategic positioning.

Wallinger has held senior roles including Chief Marketing Officer at Superplastic—where she launched the pioneering SUPERGucci NFT—and Head of Strategy at Journey, where she led its inaugural Web3 studio. A contributor to Forbes' CMO Network, she is a recognized voice in the future of brand engagement and commerce.

Her accolades include honors from the CMO Network, RETHINK Retail, Coresight Research, and the 100 Women of the Future list. At the MIT Museum, she serves as Chief Branding Officer, shaping a global communications strategy that connects physical and digital audiences through multimedia storytelling. She leads public relations, creative services, and marketing for the Museum and its affiliated programs, collaborating across MIT and the broader STEAM community.

Overview

Biography

Sasha Wallinger is an award-winning marketing and branding leader working at the forefront of art, culture, and emerging technology. As the former Founder and CEO of Blockchain Style Lab, she advised top global brands, cultural institutions, and startups on audience development and strategic positioning.

Wallinger has held senior roles including Chief Marketing Officer at Superplastic—where she launched the pioneering SUPERGucci NFT—and Head of Strategy at Journey, where she led its inaugural Web3 studio. A contributor to Forbes' CMO Network, she is a recognized voice in the future of brand engagement and commerce.

Her accolades include honors from the CMO Network, RETHINK Retail, Coresight Research, and the 100 Women of the Future list. At the MIT Museum, she serves as Chief Branding Officer, shaping a global communications strategy that connects physical and digital audiences through multimedia storytelling. She leads public relations, creative services, and marketing for the Museum and its affiliated programs, collaborating across MIT and the broader STEAM community.

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